Increase engagement in social networks: Social platforms are increasingly visual. Therefore, if we accompany our content with an image, it will encourage our followers to share them with theirs. Also, they will capture your attention more and increase the likelihood that they will comment or “like” you.
They facilitate understanding: Many times we say that “an image is worth a thousand words” and in this case, it is entirely fulfilled. That is, if we support our texts with an image, it will facilitate the understanding of our messages and make them closer and more intelligible.
Introduce the news: The image will be the first vision that users have of our message. Therefore, if we select it correctly, it will attract your attention, in addition to showing you the main idea of what we are going to tell you, that is, the essence of the message.
4th Differentiation: This point is not easy to achieve, but there are times that an image is worth more than the entire post. When we can say everything with a model, which is also of optimum quality, we will be differentiating ourselves from our competitors.
Transmit emotions: An image can transmit a cluster of emotions, and thus manage to connect better with users than a large block of text. However, we must avoid falling into sharing emotive images just because they are; we will only have to do it when they are related to our contents and complement each other.
They add color to our websites: An image will make our blogs more colorful and visual, which better captures readers’ attention and makes reading more enjoyable.